The 5 partners behind Ad5.

Tom Sullivan
Executive Chairman, Partner

  • Tom Sullivan is an accomplished business leader and brand marketing professional who brings together business, government, and non-profit experience to accelerate growth and advance positive change. Since 1981, he has led brand transformations and go-to-market initiatives for Fortune 1000 companies, financial institutions, hospitals, government entities, non-profits and start-ups. He worked with Former First Lady Michelle Obama’s Partnership for a Healthier America and companies like J&J, Microsoft and PNC Bank on programs serving vulnerable populations. He has also worked with six governors, from both sides of the aisle, to advance human health, food security, and economic development.

    As CEO of Princeton Partners since 2001, Tom has led multi-disciplinary teams that accelerate the growth of banks, hospitals, universities, and human services organizations. He has also led the agency in supporting growth initiatives for many non-profits including Special Olympics New Jersey, The Boys & Girls Club, Homefront, The Mercer Alliance to End Homelessness, and the Trenton Area Soup Kitchen. Tom’s work has positively impacted the lives of thousands of people in New Jersey, New York and across the nation.

Kevin D. Kuchinski
Senior Partner

  • Kevin is a proven leader in the corporate, governmental, and non-profit worlds with a 30+ year track record of success. He leads our business consulting efforts and drives strategic planning.

    Prior to Princeton Partners, he was Vice President of Marketing at Church & Dwight, working on iconic American brands such as ARM & HAMMERTM and OxiClean and leading a $1 Billion+ division. He also worked at Proctor & Gamble, with assignments in the U.S. and Belgium, including the global launch of Swiffer. He was recognized by Advertising Age as one of the Top 100 Marketers of the Year for his leadership of the Swiffer launch.

    Kevin is a partner at Sourland Mountain Spirits, New Jersey’s first farm-based craft distillery since Prohibition and has served on the Township Committee in Hopewell Valley NJ since 2015. Kevin was elected as Mayor from 2016-2019.

Philip Shirley
Senior Partner

  • For 25 years, Philip Shirley served as chairman, CEO and president of the South’s oldest ad agency. He has led strategic planning, marketing, and reputation management assignments for such national brands as State Farm, Louisville Slugger, BP America, Chevron, Trustmark Corporation, Russell Athletic, Sandestin Golf and Beach Resort, PGA National Resort, and Olin Chemical.

    Philip was on the board of Marketing and Advertising Global Network of more than 40 leading ad agencies for several years and served as president of the Americas division. He was inducted into the Southern Public Relations Hall of Fame and received the Silver Medal from the American Advertising Federation. A speaker at marketing conferences across the United States and internationally, Philip has spoken on business ethics, strategic planning, and various marketing topics. He has taught communications at three universities.

    Philip has written or co-authored five published books of fiction and history. When not writing or helping clients with marketing issues, he is a certified tree farmer overseeing a 147-acre Stewardship Forest.

Jeff Russell
President, Partner

  • One of the most familiar names in Mississippi advertising, Jeff Russell is a marketing strategist and team leader with more than 40 years of experience in healthcare, banking, electric utilities, higher education, and tourism. He served as president of the South’s oldest ad agency for ten years, leading the firm’s business development efforts.

    As the head of an agency healthcare division, Jeff has provided senior counsel to more than100 healthcare clients, including Humana, Baptist Health, and Sage Health. Jeff has also guided banking clients like Trustmark, PlainsCapital Bank, Veritex Community Bank and Hancock Whitney in branding, customer acquisition, and M&A communications.

    Jeff was the communications strategist behind Mississippi’s recruitment marketing campaign that attracted Nissan’s $1.5 billion assembly plant to Canton. He led the $5 million campaign that drew numerous suppliers and created thousands of jobs in Central Mississippi.

    When he’s not working, Jeff serves as Deacon Chairman at Pinehaven Presbyterian Church. He enjoys painting, playing saxophone, and spending time every available moment with his new grandson.

Lauren Mozingo
Managing Director, Partner

  • Lauren Mozingo brings over 25 years of expertise in strategic planning, brand development, media strategy, event promotion, project management, and business-to-business marketing. She has led projects in banking, healthcare, tourism, and education sectors. As an operations manager, Lauren successfully managed team assignments and project execution for a $7 million agency.

    With a background in fine arts and a minor in business, Lauren was drawn to advertising by her passion for solving client problems and championing creative ideas within her team. She has worked with notable clients such as Trustmark Bank, Bank OZK, Humana, Mississippi Baptist Medical Center, Sage Health, Museum of Mississippi History, Mississippi Civil Rights Museum, Mississippi Arts & Entertainment Experience (The MAX), and Amtrak.

    Lauren also served as the board chair of Goodwill Industries of Mississippi. In her free time, she enjoys hiking, boating, reading, and cheering on her favorite sports teams. One of her favorite family memories is hiking in Montana or exploring the cities where her children live. Above all, she values spending time with her family.

What We Do

Service Lines

    • Integrated advertising campaigns

    • Digital & social marketing

    • Comprehensive creative services

    • Website design and maintenance

    • Video production

    • Naming & development

    • New brand launch

    • Brand revitalization

    • Strategic planning

    • Logo design & brand ID

    • Public relations & publicity

    • Event management

    • Crisis communications & media training

    • Reputation management

    • Thought leadership positioning

    • Omni-channel digital and traditional campaigns

    • Media consulting & placement

    • Consumer & market analysis

    • Digital & social strategy

    • Sponsorship evaluation

    • Market & consumer research

    • Competitive analysis

    • Customer acquisition and retention

    • M&A Communications

    • Market opportunity assessment

Specialty Areas

  • Senior audience marketing

  • Rural marketing

  • Support for in-house agencies

  • Non-profit organizations

  • Government agencies

5 Key Verticals

Our team has handled everything from colleges and cruise lines to banks, B2B clients and baseball bats. But a few categories have emerged as areas of specialization.

  • Healthcare

  • Financial Services

  • Education / Workforce

  • Energy / Utilities

  • Tourism / Destinations

5 guiding values

People First. We value the dignity of every human being and work together to advance the best interests of our teams and our clients.

Integrity. We work together and with our clients on the basis of honesty, transparency, collaboration and mutual accountability.

Responsibility. We do well together by advancing positive change for our society and support our communities with volunteerism.

Courage. We embrace disruption, assess risks, adopt new learning and move confidently to shape a better future for our clients.

Excellence. Our product is stellar. Whether a business strategy, creative concept, media plan, or optimization effort, our philosophy of disciplinary integration produces the best ideas, strategies, results and lasting value.

Get in touch.

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