Marketing That Builds Trust.

AIn the financial world, trust is everything—and so is clarity. At Ad5, we help banks, credit unions, and financial institutions build strong, lasting connections with their customers through thoughtful strategy, standout creative, and precise execution. Whether you’re introducing a new product, targeting small businesses, or modernizing your brand, we craft messaging that earns attention and builds credibility.

Our team understands the compliance landscape and how to work within it without sacrificing creativity or engagement. From sharp explainer videos to high-performing digital campaigns, we deliver work that educates, motivates, and converts. We help your financial brand stand out for the right reasons—because in this business, trust isn't optional. It's everything.

For more information on how we can support your company with strategic, creative, and data-driven marketing solutions, please reach out to:

Jeff Russell, President, Partner
601.954.8475
Jeff@Ad5partners.com

Our Banking & Financial Work:

Strategic Marketing and Growth Solutions

• Strategic Marketing Plan Development

• Product Profi tability Analysis

• Customer Perception Research and Data Portrait Analysis

• Branch Opportunity Prioritization

• Deposit Acquisition Marketing Planning

Brand Strategy and Development

• Brand Audits and Consumer/Prospect Research

• Core and Digital Brand Discovery and Go-to-Market Strategy

• Brand Refresh, Transformation and M&A Rebranding

• Branded Advertising Campaign Development

• Brand Expression – Website/Branch/Customer Communications

Performance Marketing Campaigns

• Omni-Channel Traditional and Digital Advertising Campaigns

• Predictive ROI for Deposit Acquisition Campaigns

• Audience Discovery and Modeling

• Marketing and Media Planning with Pro Forma ROI

• Campaign Launch, Optimization with ROI Attribution

Case Study: Peapack Wealth Management

Peapack-Gladstone Bank has been a client of Princeton Partners since 2013,with successful collaborations on deposit campaigns, customer acquisition,branding, positioning, and other key strategic marketing initiatives. We are now supporting the bank’s rebranding to Peapack Private Bank & Trust and its expansion into New York City. Outreach efforts such as events, bespoke opportunities for client interaction, strategically targeted media, and support for private bankers have introduced the bank and its signature high-touch, white glove approach to the NYC market. This has led to the opening of multiple large accounts even before the bank has opened its new Park Avenue location.