Baptist Health Systems

Building a healthy brand.

For more than 30 years, members of the Ad5 team have been instrumental in building the Baptist Health Systems brand (now Baptist Memorial Health). Here are just a few of the campaigns that have helped make Baptist a household name in healthcare.

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An urgent need to stand out

Today’s urgent care market is a crowded field, to say the least. To stand out from the pack, the team produced a series of animated spots that refuse to be ignored. Designed to be easily customizable by season, the campaign also included outdoor, digital advertising and social media.

Bringing innovation to the forefront

Baptist Heart has long been known for innovation in cardiovascular care. The “CardioInnovations” campaign communicates the many innovative ways Baptist Heart is making lives easier, better and longer for cardiovascular patients.

Help with life’s little surprises

Life is full of surprises, and there’s never a convenient time to be surprised by an illness or accident. But as this campaign reminds viewers, getting the help you need is as simple as a trip to a Baptist Medical Group clinic.

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