DITAC

The birth of an all-American brand

The Ad5 team has a long history of success in the workforce development category. One example is the naming and branding of DITAC for our client Mississippi Gulf Coast Community College.

The name “DITAC” is an acronym for Defense Industry Training / Accelerated Courses. The name spells out what DITAC was designed to deliver: accelerated courses to prepare workers for careers in America’s vital defense industry.

After developing the name, we created a brand identity package with a color scheme and design elements that conveys a strong sense of national pride. The design elements were used in a wide range of applications, from signage and specialty items to advertising materials.