Creating a brand within a brand

The MSU National Security Research Office (NSRO) is a nationally recognized research center known for solving complex security issues on the national and global levels. They asked our team to create a brand identity that would be compatible with MSU brand guidelines, but with its own distinct brand identity.

Our team developed a brand identity that reflected MSU brand standards but clearly stood on its own as a brand. The design depicted technology and expressed the forward-leaning attitude that drives the NSRO. The identity was applied to a robust web site, as well as other marketing materials.