Pavecon is one of America’s heavy hitters in the paving and construction industry. For the past quarter century, they’ve been paving their way across the southern half of the nation. By all accounts, it’s a national brand — but it didn’t always look like one.

They asked us to fix that in a big way. Our charge? To make Pavecon look like a “billion-dollar brand.”

After years of increasing online leads for Pavecon through aggressive search marketing, we knew their company and their customers well enough to elevate their brand image while staying true to their core.

To achieve a larger-than-life look, our creative team selected photographer Andy Mahr. One incredible photo shoot and a new website later, we couldn’t be prouder of how it all turned out. It’s a stunning transformation, which Pavecon carried into print ads, posters, tradeshow booths and social media.

Now who says pavement can’t be beautiful?

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