PowerSouth

PowerSouth: Empowering customers through the power of knowledge

Today, electric cooperatives face a number of challenges from forces outside their control.

Government regulations, inflation, and the ever-increasing demand for electricity all impact the reliability, availability and cost of energy.

PowerSouth brought in the Ad5 team to create an information campaign to increase awareness of the challenges facing the industry, and how those challenges ultimately impact the customer. More important, it empowered customers by giving them the knowledge they need to effectively voice their support for common-sense energy practices.

The campaign included a website, a full package of videos, radio spots, print advertising, and digital and social media components.

Want to know or see more? Contact us today.